MINNIM .AI

Advertising Campaigns: Creativity, Personalization, and Performance powered by AI

In advertising, measurement is what transforms investment into learning. Testing is what allows for sustained improvement.

We create campaigns that combine data and creativity, with AI to accelerate production, personalization, and optimization.

The goal: to reach the right audience with the right message and achieve sustained improvement in results.

Creativity at scale

Images and video for multiple formats without losing quality.

More relevance, more conversions

Dynamic personalization (DCO) and landing pages by segment/source.

Continuous improvement

Ongoing A/B testing and automatic budget and bid optimization.

Can we help you? See success stories
Targeted Campaigns (Not Just "More Ads")

Effectiveness doesn't depend solely on the algorithm. It depends on message clarity, creativity, and segmentation.
Our approach begins with understanding the audience and their intent: what they need, what holds them back, and what drives their decisions. AI helps us accelerate analysis and iteration; strategic thinking ensures direction.

Where we typically find impact:

Messaging by segment: adapting the message and angles to different audiences (not one copy for everyone).

Creatives by format: carousels, stories, reels, display ads, short videos…

Landing page consistent with the ad: message continuity to improve conversion.

What MINNIM advertising campaign includes

Create

Creatives to Stand Out

Generation and adaptation of creatives for ads, carousels, stories, and reels. Rapid production of variations to accelerate learning.

Personalize

Message and Experience Tailored to the Audience

Dynamic Creatives (DCO) that adapt in real time based on profile, context, or behavior. Personalized landing pages with different content depending on traffic source or segment.

Test

Continuous Testing for Fast Learning

Improvement isn't improvised: it's tested. Continuous testing of creatives, audiences, placements, and messages. Selection of winners and budget reallocation to prioritize what works.

Optimize

Smart, results-based investment

Automatic bid/budget adjustment based on performance. Pause for underperforming ads and scale for successful ones.

Scale

Multichannel strategy to expand reach consistently

Budget allocation across platforms based on objectives (Meta, TikTok, YouTube, X, LinkedIn, etc.). Definition of optimal formats and messages for each channel.

Email marketing

Customer-specific content

We create emails tailored to each stage of the customer journey, guiding them toward a decision with appropriate content and tone at every stage:

  • Awareness: Educational content that provides value
  • Consideration: Comparisons, arguments, and supporting materials
  • Purchase: Offers, discounts, testimonials, and closing techniques

Creative control and brand consistency

AI doesn't dictate your brand. We ensure that creative and messaging remain consistent across all formats and platforms.

How we ensure it:

Tone and key message guidelines

Creative frameworks, claims, CTAs, and brand boundaries.

Creative and copy approval

Creative control and brand consistency

Asset and learnings library

Repository of what works for reuse and improvement.

How we work: strategy → testing → continuous optimization

Step 1

Objective and measurement

We define the objective (leads, sales, bookings, qualified traffic) and the main KPI (CPA, ROAS, CPL, etc.).

Step 2

Audiences and messaging

We segment and define creative approaches for each target audience. We prioritize messages that stand out.

Step 3

Creatives and landing pages

We create creative packages by format and, when applicable, landing pages aligned by segment/source.

Step 4

Testing and optimization

We design A/B/multivariate tests to learn quickly. We scale winners, pause underperforming tests, and adjust budget/bids to maximize results.

Step 5

Reporting and insights

We report on what matters and translate data into decisions: what to keep, what to iterate, what to test next.

What we measure (KPIs)

  • Investment efficiency: CPA / CPL / ROAS / CAC based on objective.
  • Creativity: CTR, hook rate, video retention, frequency, and creative fatigue.
  • Conversion: CVR, cost per checkout/lead, lead quality.
  • Audiences: size, overlap, saturation, performance per segment.
  • Landing page: scroll, bounce rate, time spent, micro-conversions, and ad-landing page consistency.

Frequently Asked Questions

  • Does AI replace campaign strategy?

    No. Strategy defines audiences, messages, and priorities. AI accelerates production, testing, and optimization.

  • What platforms do you cover?

    Depending on the case: Meta, TikTok, YouTube, X, LinkedIn, and other networks/displays.

  • Do we need to change the website for it to work better?

    Not always, but aligning the landing page and message usually helps performance. We can propose improvements in phases.

  • Do you work only on performance or also on branding?

    We work on both, but always with measurement. In branding, we measure attention and intent signals; in performance, conversion.

  • How do you avoid "burning out" creative assets?

    With a rotation system, variations, continuous testing, and monitoring of ad fatigue (frequency/CTR/retention).

  • How much does it cost to manage advertising campaigns with MINNIM?

    It depends on the account's scope, the volume of creative assets, the number of campaigns, and the level of testing, but the cost is adjusted to the budget and kept under control with a work plan and continuous optimization.

Need help improving your campaign performance?

If you want to scale results without improvisation, we offer a phased plan: audiences + messaging + creatives + testing + continuous optimization.

Can we help you? Contact
Tell us about your situation, and we'll propose a phased plan (priorities + quick wins).