Social media for companies: creativity + data powered by AI
Publishing more doesn't always mean growth.
We designed a social media strategy focused on the target audience and executed it with greater precision thanks to AI, maintaining brand tone and optimizing with data.
Greater consistency and clarity:
Calendar and messaging aligned with your brand and objectives.
Greater efficiency:
AI to accelerate production without creating generic content.
Better results:
Continuous iteration based on metrics, sentiment, and community signals.
On social media, you compete for attention, but also for relevance. Our approach is based on one premise: AI isn't the goal; it's the tool to better analyze, produce more efficiently, and optimize more frequently.
What's different from traditional management:
From "posting for the sake of posting" to communicating with intention: each piece responds to a specific objective (brand, community, lead generation).
From improvising to planning: editorial calendar for each social network, formats, and key moments.
From reacting late to anticipating: monitoring mentions and alerts for signs of crisis.
From isolated metrics to informed decisions: clear insights into what works and why.
What MINNIM Social Networks includes
Plan
AI-assisted content calendars
Regular proposals for topics, formats, and approaches for each social network. Adaptation to trends and key moments for the brand.
Create
Generation of organic posts and content
Texts, creative ideas, and video scripts. Always filtered, corrected, and approved by the client when required.
Platform adaptation
The same message doesn't perform the same way on Instagram, LinkedIn, or TikTok. We adjust the format, hook, and tone for each channel.
Interact
Community management support
Suggested replies to comments and private messages while maintaining brand consistency. Automatic message categorization (support, sales, question, complaint, etc.).
Hear
Monitoring of brand and industry mentions
Detection of topics associated with the brand (positive and negative) and identification of relevant trends and hashtags.
Sentiment analysis with AI
Classification of conversations and mentions as positive/neutral/negative. Alerts for potential reputational crises.
Improve
Actionable reports and insights
Periodic report with patterns: what content generates the most visits, what topics spark conversation, which formats convert best, and what to adjust next month.
Brand control and consistency
AI doesn't mean losing control of your tone. It means saving time while maintaining consistency.
How we ensure it:
Defined tone and messaging
Style guides, key phrases, words to avoid, and channel fit.
Review and approval
Content is assisted; you decide the level of autonomy (draft → review → publish).
Multichannel consistency
Same core messages adapted for each format and social network.
How We Work: From Strategy to Continuous Improvement
Diagnosis and Objectives
We define objectives (brand, community, lead generation), target audiences, and priority channels.
Content Pillars and Calendar
We structure pages and content to answer user search queries, avoiding duplication and improving relevance (key to SEO).
Assisted Production + Control
We generate drafts (copy, scripts, creative ideas) and refine them to reflect the brand. Publication follows the agreed-upon approval workflow.
Community and Active Listening
We manage suggested replies and categorize messages. We monitor mentions and industry signals.
Measurement and Iteration
We analyze performance and adjust: topics, hooks, formats, frequency, and focus. What works gets scaled; what doesn't, we fix.
What we measure (KPIs)
- Reach and Visibility: impressions, reach, community growth.
- Interaction and Quality: engagement rate, saves, comments, shares.
- Traffic and Business: website clicks, visits, leads, or bookings attributed (depending on the objective).
- Content: performance by format (carousel, reel, post, story) and by topic.
- Community: response time, volume by type (support/sales/question/complaint).
- Reputation: sentiment (positive/neutral/negative) and risk alerts.
Frequently Asked Questions
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Is this “generating posts with AI”?
No. We use AI to accelerate analysis and production, but the key is strategy: target audience, messaging, formats, and continuous optimization.
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How do we maintain brand tone?
We define style guides and core messages. AI assists, but the content is reviewed and adjusted to reflect your brand.
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Which networks do you manage?
We prioritize based on objective and audience. We typically work with Instagram and LinkedIn, and we adapt the plan to each case.
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Does it include message and comment management?
Yes. We can suggest responses, categorize messages, and identify recurring themes to improve communication and product.
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How do you detect reputational risks?
By monitoring mentions, analyzing sentiment, and issuing alerts for spikes or negative patterns.
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What is the cost of a social media service?
It varies depending on content volume, networks, formats and management level, but we work with a flexible approach: the cost adapts to the budget and is kept under control with a clear monthly plan and measurable objectives.
Can we help you grow your social media presence with a results-oriented approach?
If you already have a presence, we can improve consistency, reach, and performance with a system that includes planning, creation, community building, and analytics. If you're just starting out, we'll define your foundation and help you with your search engine optimization (SEO).