SEO and SEM: Attracting Relevant Traffic and Improving Conversion powered by AI
If there's an audience searching for your product or service, you need the right message to turn intent into action.
We combine data analysis and creativity, supported by AI to accelerate research, production, and optimization. The goal: to grow your visibility and performance.
More qualified traffic:
Architecture and content aligned with search intent.
Greater efficiency:
AI to accelerate searches, proposals, assisted copywriting, and analytics.
Better measurable results:
Ongoing SEO and SEM optimization to reduce CPL/CPA and increase conversions.
SEO and SEM work when you understand the intent: what the user wants to solve, what they compare, and when they decide. That's why we don't work with unstructured keyword lists. We build an architecture and a content plan to cover every intent without duplicating efforts and without competing against your own site.
What changes with this approach:
From individual articles to clusters: pillar pages + satellite pages that build topical authority.
From more traffic to useful traffic: focus on searches with real purchase/contact intent.
From reports to decisions: actionable insights: what to do, what to improve, and what to scale.
What MINNIM SEO and SEM includes
Research
Keyword research + competition
Extensive AI-powered research to identify demand and opportunities. Filtering by business relevance, difficulty, and potential. Segmentation by intent (informational, commercial, transactional).
Build
SEO architecture + content
SEO and conversion-oriented website structure: page hierarchy, internal links, and intent-based landing pages. Performance optimization and technical foundations: indexing, crawling, structure, metadata, internal linking, and mobile experience. On-page optimization: titles, descriptions, headings, entities, and semantic structure.
Accelerate
AI SEO
Content and structure optimization for both traditional search engines and new AI-based assistants. We improve clarity, context, and direct response to capture visibility on new platforms.
Acquisition
SEM
Acquisition campaign strategy with intent testing: brand searches, generic searches, competitor searches (if applicable), and long-tail keywords.
Create
Dynamic Creatives (DCO)
Generation of ads that adapt to the user in real time with AI support.
Test
A/B Testing
Creation of ads and copy variations, extensions, and landing pages. A/B testing and continuous optimization.
Data + Creativity to Differentiate Your Brand
Search engine optimization isn't built on keywords alone. It's built on a clear and consistent message. We use data to identify what your audience is searching for and creativity to make your brand stand out when it appears.
How we ensure it:
Value Proposition and Key Messages
Claims, benefits, and evidence to sustain your ranking.
Tone and Consistency
Same concepts and language across SEO, SEM, and landing pages.
Landing page consistent with the ad
Continuity of message to improve Quality Score and conversion rates.
How we work: research → execution → continuous optimization
Objectives and Baseline
We define objectives (leads, sales, qualified traffic) and establish a baseline to measure progress.
Intent-Based Research
Keyword research + SERP and competitor analysis. We group by intent and prioritize opportunities.
Architecture + Editorial Plan
SEO sitemap, internal linking, and content roadmap. We define quick wins and pillar pieces.
Implementation and Optimization
Assisted content production and on-page/technical optimization. In SEM, campaign creation and structuring.
Testing and Continuous Improvement
Data-driven iteration. Decisions: what to keep, what to stop, what to test next.
What we measure (KPIs)
- SEO - Visibility and Demand: impressions, positions, clicks, organic traffic by intent/page.
- SEM - Conversion: CVR, cost per lead/purchase, lead quality, and performance per landing page.
- SEO - Quality: Organic CTR, engagement, organic conversions, and navigation paths.
- Content: performance of pillar and satellite pages, cannibalization, growth by clusters.
- SEM - Efficiency: CPC, CTR, Quality Score (if applicable), CPL/CPA, ROAS (if applicable).
- Decisions: backlog prioritized by impact and implementation tracking.
Frequently Asked Questions
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Do you work on SEO and SEM together or separately?
We can work on both. Together they usually accelerate results: SEM provides rapid learning, and SEO builds sustainable lead generation.
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Do you use AI to write all the content?
We use AI to help accelerate research and drafts, but the final quality depends on our judgment, editing, and brand tone.
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Do I need to change the website to do SEO?
Not always, but the architecture, speed, and user experience all play a role. We propose improvements where they will truly have an impact.
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What does "intent-driven SEO" mean?
Designing the architecture and content to answer what the user truly wants in each search, avoiding internal cannibalization.
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When are results seen?
In SEM, the learning curve is faster. In SEO, the impact is progressive; that's why we work in phases and prioritize quick wins.
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How much does an SEO and SEM service cost?
It depends on your objectives, competition, number of pages/landing pages, and level of SEM investment, but we structure it so that the cost is always under control: we prioritize quick wins and scale according to the budget and results.
Can we help you reach more customers with SEO and SEM?
To grow without improvisation, we'll follow a phased plan: intent → architecture → content → campaigns → continuous optimization.